Commercial Overview
Pricing built around transparent budget flow, safe settlements, and payout readiness.
VelisAds pricing is not a vague black box. Campaign funding, payment expiry, wallet reconciliation, publisher earnings visibility, and withdrawal rules are structured so operators can trace every major balance movement.
Advertiser budget rules
- Campaign budgets are reserved from available balances at creation or budget increase time.
- Wallet and ad-credit balances remain separately traceable so operational mismatches can be detected early.
- Campaign refunds and settlement refunds are written to the ledger instead of being applied silently.
- Completed campaigns are settled to release unused budget instead of staying indefinitely active or locked.
Add-funds and reconciliation rules
- Razorpay add-funds requests create tracked ledger rows before the gateway confirmation arrives.
- Unpaid add-funds requests now expire after the configured payment window instead of staying pending forever.
- Delayed provider confirmations can still settle safely through verify and reconcile flows.
- Operators can audit transaction state, expiry timing, and settlement notes from the payment history.
Publisher earnings and withdrawals
Publisher reporting focuses on earned revenue, eCPM quality, payout eligibility, and beneficiary readiness rather than confusing surface metrics.
- Add a verified bank account or UPI method with valid contact details.
- Set a default payout method before requesting withdrawal.
- Keep beneficiary linkage active for automated provider transfers.
- Use payment integrity and settlement panels to review pending or expired states.
Why this pricing model is safer
- Settlement windows are explicit instead of hidden.
- Failed withdrawals can be reversed back to wallet with ledger evidence.
- Retention-safe history supports audits, support review, and dispute resolution.
- Campaign end dates and payment expiry reduce stale financial state across the platform.
Frequently asked pricing questions
- Can pending payments auto-close? Yes, unpaid add-funds requests expire after the configured window.
- Can ended campaigns unlock unused funds? Yes, settlement logic is designed to return eligible balances.
- Can payment mismatches be audited? Yes, ledger integrity compares expected and actual balances.
- Can payout failures be recovered? Yes, provider failure handling can reverse funds back to wallet when required.
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