VelisAds Network

Policy Center

This is the official policy library for publishers, advertisers, and platform operations.

Version: 2026.03-global

Each policy in this library is designed to support global, production-grade ad operations. Teams should review these standards before launch, during operational changes, and when expanding traffic or payment volume. Policy compliance is not a one-time checkbox; it is a continuous operating requirement.

Use this center as a central reference for legal readiness, privacy governance, ad quality controls, anti-fraud operations, payout integrity, and security accountability.

How to Use This Library

  1. Start with Terms of Service, Privacy Policy, and Cookie Policy to align core legal obligations.
  2. Review Publisher Policy, Ad Content Policy, and Ad Delivery Policy before campaign launch.
  3. Use Anti-Fraud, Security, and Incident Response policies to define operational safeguards.
  4. Map Payment Policy, Refund Policy, and KYC/AML requirements before processing funds.
  5. Re-check policy version notes after each release or workflow update.
  6. Document internal compliance ownership for each policy domain.

Core Legal and Privacy

Advertising and Marketplace

Payment and Security

Operational Compliance Checklist

Pre-Launch Controls

  • Domain verification completed with traceable evidence.
  • Sitemap submitted and policy URL scan completed successfully.
  • Install code detected on live pages with correct site code.
  • Campaign and creative content validated against policy standards.

Live Operations Controls

  • Delivery quality monitored with anomaly and abuse alerts.
  • Spend and payout data reconciled with settlement controls.
  • Role-based access and admin enforcement actions audited.
  • Security incidents triaged with documented remediation timelines.

Governance Controls

  • Policy version tracking and change communication maintained.
  • User rights and privacy requests handled by documented process.
  • Third-party integrations reviewed for legal and security risk.
  • Periodic compliance reviews scheduled and evidence retained.

Frequently Reviewed Policy Paths

  1. Terms of Service for legal platform access conditions and account obligations.
  2. Privacy Policy for data handling, rights process, and lawful basis requirements.
  3. Ad Content Policy for creative restrictions and category-level enforcement.
  4. Anti-Fraud Policy for invalid traffic defense and abuse mitigation standards.
  5. Security Policy for baseline controls, monitoring, and incident hardening requirements.
  6. Payment Policy for fund flow, settlement, and financial operations governance.

Operational Interpretation and Regional Mapping

These requirements should be interpreted as global baseline controls for a live ad operations platform. Teams must map each requirement to local legal obligations, contractual duties, and traffic-source constraints before enabling production delivery at scale.

When regional regulations impose stricter standards, the stricter standard applies. Where legal ambiguity exists, operations should default to least-risk handling and documented escalation to legal or compliance owners.

Policy-to-Workflow Mapping

  • Map each policy control to one concrete workflow checkpoint.
  • Define accountable owner, review cadence, and evidence source.
  • Link policy failures to clear remediation and rollback actions.
  • Track policy exceptions with expiry and approval metadata.

Evidence and Audit Quality

  • Keep verifiable logs for approvals, enforcement, and account state changes.
  • Maintain immutable records for policy acceptance and version changes.
  • Preserve incident evidence with timestamp accuracy and actor context.
  • Support regulator and partner audits with structured evidence retrieval.

Release and Change Governance

  • Run policy impact review before major workflow or billing changes.
  • Gate high-risk releases behind compliance and security readiness checks.
  • Document rollback criteria for policy or abuse regressions.
  • Communicate material policy updates with effective-date clarity.

Extended Compliance Checklist

  1. Confirm access controls for admin, publisher, advertiser, and support roles.
  2. Verify domain ownership, sitemap coverage, and install-code integrity before launch.
  3. Validate ad creatives, landing behavior, and category eligibility rules.
  4. Ensure budget, spend, and settlement paths align with billing model selection.
  5. Run fraud and abuse controls for both ad-serving and click attribution pathways.
  6. Confirm user data handling for consent, retention, and rights-response timelines.
  7. Check payout safeguards, webhook integrity, and transaction audit visibility.
  8. Review security events, incident triage flow, and postmortem documentation quality.
  9. Ensure policy pages remain reachable, indexable, and version-consistent in sitemap.
  10. Require periodic policy refresh training for operational and support teams.

Policy FAQ for Operations Teams

How often should this policy be reviewed?

Review before each major release and at recurring governance intervals, especially when billing logic, targeting controls, or verification workflows change.

What happens if live behavior conflicts with policy text?

Live enforcement should default to safer behavior immediately, then trigger incident review and documented correction to either implementation or policy wording.

How should teams handle partner-specific requirements?

Apply partner requirements as stricter overlays where needed, while preserving baseline platform controls and maintaining auditable policy-to-process mapping.