VelisAds Network

Ad Content Policy

Effective date: February 17, 2026 | Version: 2026.02-global

This Ad Content Policy governs creative quality, destination safety, legal eligibility, and brand suitability for all campaigns delivered through VelisAds Network.

Creative approval does not remove the advertiser's legal responsibility for claims and destination behavior.

Scope and Applicability

  1. Applies to text, image, video, rich media, and interactive ad creatives.
  2. Applies to destination URLs, redirects, app store links, and landing pages.
  3. Applies to campaign setup, review, launch, and post-launch edits.
  4. Applies to all advertisers, agencies, and partner demand integrations.
  5. Applies to every region where campaigns are targeted or rendered.
  6. Applies to both manual and automated creative generation workflows.

Mandatory Requirements

Claim Accuracy and Disclosure

  • Ad claims must be truthful, substantiated, and not materially misleading.
  • Pricing, billing terms, and recurring charges must be clearly disclosed.
  • Endorsements and sponsored messaging must include required disclosures.
  • Medical, financial, and legal claims require category-appropriate evidence.

Destination and User Safety

  • Landing pages must function securely without malware or abuse patterns.
  • Redirect chains should be controlled and transparent.
  • Destination content must match ad promises and user expectations.
  • Users must not be trapped in forced downloads, fake alerts, or deceptive flows.

Category and Technical Controls

  • Restricted verticals require additional approval and geo-age controls.
  • Creative assets must satisfy format, size, and performance constraints.
  • Scripts must not collect unauthorized data or alter publisher page integrity.
  • Fallback behavior must be defined for unsupported rendering conditions.

Prohibited Practices

  1. Malware, phishing, credential theft, and technical support scams.
  2. Hate speech, violent extremism promotion, and explicit incitement content.
  3. Illegal goods, counterfeit products, and prohibited service promotions.
  4. Deceptive financial guarantees and undisclosed risk-heavy offers.
  5. Cloaked creatives or post-approval destination swaps to evade moderation.
  6. Targeting minors with age-restricted or otherwise harmful categories.
  7. Shock creatives intended to generate accidental interaction.
  8. Collecting personal data on landing pages without required notice and consent.

Governance, Monitoring, and Enforcement

  1. Campaigns pass automated checks and manual moderation based on risk level.
  2. High-risk verticals require enhanced review and periodic revalidation.
  3. Post-launch monitoring detects policy drift in creatives and destinations.
  4. Violating campaigns may be paused immediately to protect users and publishers.
  5. Repeat violations can result in account-level restrictions or suspension.
  6. Appeals require corrected assets and supporting compliance evidence.
  7. Review decisions and enforcement actions are logged for auditability.
  8. Standards are updated as legal and ecosystem risks evolve.

Global Source Links and Standards

  1. FTC Advertising and Marketing Guidance
  2. FTC Endorsement Disclosures 101
  3. ICC Advertising and Marketing Communications Code
  4. Google Ads Policy Center
  5. Google Search Spam Policies
  6. Global Alliance for Responsible Media (GARM)
  7. UN Global Compact Principles
  8. WHO Ethical Principles for Digital Platforms

Operational Interpretation and Regional Mapping

These requirements should be interpreted as global baseline controls for a live ad operations platform. Teams must map each requirement to local legal obligations, contractual duties, and traffic-source constraints before enabling production delivery at scale.

When regional regulations impose stricter standards, the stricter standard applies. Where legal ambiguity exists, operations should default to least-risk handling and documented escalation to legal or compliance owners.

Policy-to-Workflow Mapping

  • Map each policy control to one concrete workflow checkpoint.
  • Define accountable owner, review cadence, and evidence source.
  • Link policy failures to clear remediation and rollback actions.
  • Track policy exceptions with expiry and approval metadata.

Evidence and Audit Quality

  • Keep verifiable logs for approvals, enforcement, and account state changes.
  • Maintain immutable records for policy acceptance and version changes.
  • Preserve incident evidence with timestamp accuracy and actor context.
  • Support regulator and partner audits with structured evidence retrieval.

Release and Change Governance

  • Run policy impact review before major workflow or billing changes.
  • Gate high-risk releases behind compliance and security readiness checks.
  • Document rollback criteria for policy or abuse regressions.
  • Communicate material policy updates with effective-date clarity.

Extended Compliance Checklist

  1. Confirm access controls for admin, publisher, advertiser, and support roles.
  2. Verify domain ownership, sitemap coverage, and install-code integrity before launch.
  3. Validate ad creatives, landing behavior, and category eligibility rules.
  4. Ensure budget, spend, and settlement paths align with billing model selection.
  5. Run fraud and abuse controls for both ad-serving and click attribution pathways.
  6. Confirm user data handling for consent, retention, and rights-response timelines.
  7. Check payout safeguards, webhook integrity, and transaction audit visibility.
  8. Review security events, incident triage flow, and postmortem documentation quality.
  9. Ensure policy pages remain reachable, indexable, and version-consistent in sitemap.
  10. Require periodic policy refresh training for operational and support teams.

Policy FAQ for Operations Teams

How often should this policy be reviewed?

Review before each major release and at recurring governance intervals, especially when billing logic, targeting controls, or verification workflows change.

What happens if live behavior conflicts with policy text?

Live enforcement should default to safer behavior immediately, then trigger incident review and documented correction to either implementation or policy wording.

How should teams handle partner-specific requirements?

Apply partner requirements as stricter overlays where needed, while preserving baseline platform controls and maintaining auditable policy-to-process mapping.