Public Capability Map
VelisAds features for publishers, advertisers, and ad operations teams.
VelisAds combines website onboarding, programmatic ad serving, campaign approval workflows, fraud controls, analytics, and payment integrity in one operating surface built for scale.
Publisher monetization features
- Domain verification, sitemap validation, and install-code detection before approval.
- Website-specific delivery controls for placement, refresh interval, platform targeting, and schedule windows.
- Ledger-backed earnings visibility with wallet protection, audit history, and payout method management.
- Archive-safe retention so website and ad-rule records stay traceable until settlement obligations are complete.
Advertiser campaign features
- Campaign creation with CPM or CPC billing, category targeting, geo filters, device filters, and creative rules.
- Budget reservation from wallet or ad credit with refund-safe settlement logic.
- Policy review workflows that reject unsafe campaigns before live delivery starts.
- Automatic end-date handling so expired campaigns settle unused budget instead of staying locked.
Analytics and growth operations
Teams use VelisAds to monitor impressions, clicks, CTR, eCPM, revenue quality, trend visibility, and operational readiness from one connected workflow.
- Review campaign and publisher performance in near real-time reports.
- Spot delivery gaps with diagnostics, archive history, and checklist status.
- Use operational dashboards to prioritize quality, payout readiness, and policy coverage.
- Run reconciliation when provider events arrive late or user sessions are interrupted.
Security and trust controls
The platform is designed around fraud resistance, compliance readiness, and evidence retention rather than thin ad-tech automation.
- Rate limits, audit logs, payment integrity checks, and webhook verification.
- Policy pages covering privacy, anti-fraud, payment, acceptable use, and compliance standards.
- Structured error recovery paths for onboarding, payout, and verification failures.
- Settlement-safe retention windows for ledger rows, archive snapshots, and payout references.
Who uses VelisAds
VelisAds is built for independent publishers, media operators, affiliate teams, performance marketers, and ad operations managers who need reliable execution without building internal tooling from scratch.
Frequently searched capabilities
- Publisher monetization platform with payout workflows.
- Programmatic ad serving software with fraud controls.
- Campaign management dashboard with analytics reporting.
- Website verification and ad delivery rules for ad networks.